Skyhatt Communications

2011-09-16

E-Commerce websites are more easy than you would think... Just start off with ERP and UX

When we in the community talk about e-commerce websites we usually start with design and UX. the last thing on our minds is connecting it all to an ERP.

And on the other hand - if a client talks directly to their ERP provider then typically the conversation will start off with ERP functionality and then design will be covered like "We will take the design from the regular website and use that..."

Both are wrong.

Here is the solution to all your e-commerce problems.

Take a look at some of these designs:

See the full gallery on Posterous

They are all really cool and look great. Their simple design and structure make them work.

Now Look at function. Ease of use. What do they sell? How do they sell it?

This is the key lesson of any design process involving e-commerce. Start with the brand and work backwards. What is unique? Take that. Go with it.

Delivering good e-com design that sells products isnt that hard, just dont forget UX and ERP. The design of the page is the last thing on the todo list.

People will not buy your stuff if you don't make it easy.

And don't forget google :)

2011-09-15

Big or small - we like to help :)

A friend of ours started a salon and asked Emelie @ Skyhatt to do a quick website for her business. Working with startups is something that we know and love!

Here is the end result:

If you are in the Malmö area - try them out! www.hudenicentrum.se

The web solution was made with Umbraco CMS www.umbraco.org

2011-09-09

We got the finished & printed version of Expansiva magazine today!

And it looks really good :)[[posterous-content:pid___0]]

And we were really happy to see our old friends @förenadebil wanting to be a part of the publication! Nice ad and nice cars!

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2011-08-26

Getting ready for Critical DNA 2nite!

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2011-08-24

What do you do when programming is done, graphics are there and photography is shopped?

Start adding content, of course!

In a lot of web projects, adding content is the largest and most time-consuming task. Weird, isn't it? For many it comes as a shock that a web site needs good copy/content. You are so focused under the project in getting it LOOKING GOOD - FEELING GOOD that you forget the most important parts.

Now don't get us wrong - we love interaction design more than most! But the challenge facing interactive designers is keeping pace with the evolution of a website. Once you get to the stage of adding content; many agencies experience that the scope of the project has changed so much it requires a rethink. Why?

What do we mean here?

Well - in our development process we dummy things up and we test and test and test. User studies and all that jazz. Just like everyone else.

But the thing that many people forget is that the user experience has to be spot on in the future as well as on the delivery date. This is why Skyhatt has developed it's own 3 stage UX process. It's quite simple to outline. Past, Present and Future. When we design a GUI we start off with our three steps.

1) Past. How DID it work. What was learned/experienced?

2) Present. Now your GUI will look like "This". Let's test it. This is the step that most designers do. This is also where they stop.

3) Future. Combine the Past and the Present and jazz it up with some new ideas. Where is this going? Expand the amount of products! Tripple the amount of information! Just go crazy! And then ask yourself the question - does it still work?

Look at our Work In Progress "Lookilox" - http://lookilox.nlabseo.com/ Now we are starting to add content and shape the experience...

Exciting stuff!

Want to talk UX with us? Please do!

2011-08-23

Got the printed version of AUDI. Looking good!

Just time for a quick update today. The workload is starting to pile up and the summer is really over. We got the final printed version of the Audi project and it looks really good!