As part of Skurups Savings Bank's commitment to the community, the Bank launched a gathering place on the net for the non.-profit foundations in the area
Voluntary organizations can easily gather information about events aggregate the content via the Bank’s website / social media channels or their own website.
We hope that you all have had a great summer and now that everyone is back at work - we thought we would do the same.
And what better way to get back in the swing of things than a quick Mastercard campaign?
Skurups Sparbank decided they needed a new website.
Skyhatt's task is now to lift the CSR offerings of the bank and develop a new, fresh look to the website. We are also instructed to consider the new visual profile we have introduced - but also maintain the connection to Swedbank.
It's a really exciting challenge for us and this is the work in progress:
The website is being built on Oracles WCM.
Skurups Savings Bank think they can help!
Skyhatt was asked to design a fact sheet for their dedicated pension consultants. This was the result:
To get your own bank account is a first step to adulthood.For their smallest customers between 6-12 years, Skurups Savings Bank created "Kulkontot".Kulkontot gives your child a first insight in the world economy - but also tools preparing for the future. Learning to count, save and make money grow in an account will give your children a head start in school.
Skurups Savings Bank - the number one b2c bank, according to the Swedish Quality Index asked Skyhatt to put an event together.
This was the result - Evalutate One Thing.
Skyhatt documented an arts and crafts event organised by Skurups Savings Bank at Svaneholms Castle. The event is along the theme of local involvement and community partnership.
Here are some photos from the event, which of course was a big success!
The Swedish castle Svaneholm is located in Skurup in Skåne, in the far south of Sweden, 26 miles east of Malmö on road E65. The castle, built in the 16th century, is a high-class attraction containing a museum with excellent collections and exhibitions.
Baron Rutger Macklean (1742 - 1816), the man who initiated "enskiftet" (an agricultural reform) in Sweden lived here 1782 - 1816.
A nice banner ad for Skurups Savings Bank.
Continuing along the lines of the campaign Skyhatt have implemented to strengthen their local focus; this banner encourages the marketbase to "become a local hero" by using the bank's services.
A bank doing well in the middle of the worlds worst financial crisis? Well - they must be doing something right!
Here is the Annual Report for Skurups Savings Bank.
At the same time we are writing this entry, we are working on the next years annual report =)
This is the question that Skurups Sparbank asked when they needed to recruit new staff.
Skyhatt was asked to design a quick ad for print and web to catch the attention of the best candidates.
Take a look!
So, Skyhatt did a quick but powerful advert for our friends @ Skurups Savings Bank!
This ad really enforces the message that the bank always has the local community in focus. The tag is "We always play at home."
Take a look - and feedback is always welcome!
Skyhatt started working with Swedish bank Skurups Sparbank "way back" in 2009.Since then we have redesigned their profile and implemented communication policies, helped the bank set sales targets and measure ROI.
So, now that the bank has a new profile, their new website is being developed and they have started concentrating on sales events, ROI and implementing a revised marketing strategy we go into a new exciting time in our partnership; namely focusing on what an organisation actually does with a brand. Where does it take us?
Do we have a brand?Solution?
For Skyhatt, this was a very easy challenge. The bank had a trusted and recognised brand but found it hard to communicate why it was so special. In 2009, what set the bank apart was the simple fact that they were “number one”. So we used it. As a “backup plan” we also saw that a major thing that was special was the fact that the bank gave back a substantial portion of their profits to the community. From sponsoring the scouts to building a new sports arena, the bank was indeed an important part of the community.
